While others were using social media to spread untruths that were changing the face of vaccine science, Swanson used her Seattle Mama Doc blog and Twitter handle to present the facts from experts in the field. Wendy Sue Swanson, MD, MBE ( a pediatrician and the chief of digital innovation at Seattle Children’s Hospital ( said that social media allows her to amplify her voice and reach a wider audience in a short amount of time.Īfter talking in the exam room with parent after parent about the value of vaccinating their children, Swanson realized that she could reach more parents by blogging and tweeting about vaccine science and safety than she could counseling one person at a time in the exam room. Using Twitter, physicians can reach outside academic medicine to patients and the public, two groups that have traditionally been hard to engage. Potentially, you can reach 313 million adults worldwide who have Twitter accounts. Reaching a broader audienceĪnother reason to start tweeting? According to the Pew Research Center ( social media use is ubiquitous across genders, races, and nearly every other demographic comparison. In addition to learning about others’ research on Twitter, both Frank and Maggio said they use the platform to share their own research with other scholars to increase the influence of their work. Participants will hear from a compelling roster of speakers and have the opportunity to expand their professional networks, learn new skills, and share effective strategies for advancing their institutions. This annual conference is geared towards supporting academic medicine professionals in alumni relations, communications, development, marketing and public affairs/community relations.
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